A Business Coach will give you that extra edge in your business. Find the right Coach — and know what to expect when you do.
What Makes People Buy Category
I Don’t Get It
Last week I was talking shop with a fellow business coach (I’ll call him Bill). Bill told me about a sales seminar he did. When he finished the seminar, he asked his attendees what they thought. Their response was “I Don’t Get It.” Bill couldn’t understand how attendees with the education levels of his attendees [...]
Pretend for a minute that you own a restaurant. Picture the kind of restaurant you own. It doesn’t matter whether it is a greasy-spoon grill or a 5-star gourmet. The choice is yours. Since it is your restaurant, you get to choose the dishes you serve. You get to choose the ingredients you use. You [...]
The Third Reason People Buy
The third reason people buy is that they want leaders. They want leaders they can rely on — leaders who are good listeners, truthful, supportive, empathic, unselfish, fun, and have a positive outlook. They want to look at you as their leader. They want you to be the person who puts their best interests above [...]
The Second Reason People Buy
The second reason people buy from you is that they trust you. To build trust you need to establish a true relationship with your customers or prospects. And the best way to establish a true relationship is to listen. Needless to say, if you are listening you are not talking. Be sure you are listening [...]
The First Reason People Buy
The first reason people buy from you is because what you are selling solves a problem they have. They want you to solve a problem that affects them personally. The problem they have is one they cannot solve themselves. And the problem they have is one they want to solve, or need to solve. So [...]
What Makes People Buy?
What makes people buy? You can know the answer by thinking about your own buying experiences. When you are talking to salespeople, they shower you with features and benefits of their product or service. How often do you want to buy from them? Probably not very often. Do they even ask you any questions as [...]