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Links

  • Good to Great: Why Some Companies Make the Leap... and Others Don't
  • Michael Gerber
  • E-Myth Revisited
  • Cash Flow Worksheet
  • Business Primer On Behaviors, Attitudes and Techniques
  • Cash Flow Primer
  • Tools

    Marketing Category

    Posted on 22 Jan 2010 In: Management, Marketing, business, goals

    Building Your Company’s Vision

    What vision do you have for your company? What is your Core Ideology? What are your Core Values? What is your Core Purpose? When you discover your Core Ideology you will begin to Envision your Future. Then you will be able to create your Big Hairy Audacious Goal (BHAG). Here is where you say, “OMG, [...]

    Posted on 11 Jan 2010 In: Management, Marketing, Sales, What Makes People Buy, business, fear, goals

    I Don’t Get It

    Last week I was talking shop with a fellow business coach (I’ll call him Bill). Bill told me about a sales seminar he did. When he finished the seminar, he asked his attendees what they thought. Their response was “I Don’t Get It.” Bill couldn’t understand how attendees with the education levels of his attendees [...]

    1. A speech is not a commercial. And it is not free (remember, I say free is a 4-letter word). You get paid by getting a copy of the attendee list, plus the opportunity to ask permission (during the speech) to call or email attendees later. 2. Give them at least one takeaway. Present something [...]