What vision do you have for your company? What is your Core Ideology? What are your Core Values? What is your Core Purpose?

When you discover your Core Ideology you will begin to Envision your Future.

Then you will be able to create your Big Hairy Audacious Goal (BHAG).

Here is where you say, “OMG, Larry’s lost it! He’s finally gone around the bend.”

Not quite.

In the October, 1996, Harvard Business Review, James C. Collins and Jerry I. Porras published an article titled Building Your Company’s Vision. You can click on the preceding link to read the full text. (I would reprint it here but I respect their copyright rights.)

If you want to go deeper on the subject, I recommend you read James Collins’ book Good to Great: Why Some Companies Make the Leap… and Others Don’t. It’s a classic and should be in your library.

In today’s business world, we all need more vision in our companies.

Do you agree or disagree with what I’m saying?

Please post your comments and opinions on this subject.

Thanks,
Larry

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